Netflix Australia will be raises the monthly subscription fee by up to $3 this month. Image credit: beyond design chicago
Netflix subscribers in Australia will have to spend up to $3 more each month.
As of 11 November 2021, Aussies will have to fork up an extra $3 to continue streaming their online content.
According to a Netflix representative, the change in price will allow the streaming service to “invest in more shows and films”
However, the basic plan remains the same price at $10.99 a month but follows an earlier price increase from $9.99 in September 2020.
According to the Telsyte Australian Subscription Entertainment study, Netflix has dominated Australia’s Subscription Entertainment market. This comes as subscribers have grown to approximately 6 million subscribers by the end of June 2021.
The online streaming service moved past competitors Stan, Amazon Prime, and Disney who currently has 2.9 million, 2.4 million, and 2.6 million subscribers respectively.
In a recent study, it was also found that Australians craved new content as a result of new release disruptions in the coronavirus pandemic.
Like many Australians, subscribers were disappointed at the news and expressed just that in their recent posts.
However, regardless of the price increase, Netflix might not see many subscribers leave after a few extra dollars added to their subscription.
While Australians never had more choices when it comes to entertainment, a Netflix spokesperson revealed that this will be one of the things they aim to change.