Getting your business the recognition it needs is easier than you think. Image credit: catalyst for business
It’s no secret that boosting business reach online starts with a solid online presence – but what does that mean?
Businesses are struggling to stand out in the digital world. The greater the population in the global marketplace, the harder it is to make your voice heard. Competition is fierce, with Search Engines continually changing what they want and demand from website owners. Unless you are a digital marketing expert, businesses in the UK and Australia might struggle to keep up.
With this in mind, here is your essential guide to how you can extend your natural reach and attract more customers online.
If you don’t know where to start with making your website, read these top tips first.
Using a website is one thing; setting one up is quite another. Don’t scrimp here. Find a website building agency that can do your keyword research for you and optimize your pages for Search Engines. Several agencies offer a Blackhat, one-size-fits-all approach to web building, but this simply isn’t the case. The more niche your site is, the easier it is to find.
Suppose you need a company to guide you through that initial SEO process and even stay with you beyond setup. In that case, we recommend Maple Cloud, particularly for businesses in both the UK and Australia.
Social Media Marketing (SMM) sounds like a lot of work. It’s hard to run a Facebook ad that will do what you want it to, especially if you don’t have a professional ad maker and have no experience in the online marketing world. However, SMM doesn’t need to be paid advertising.
Social media accounts expand your business reach exponentially. Your friends and family will support your business, sharing information. Suppose we stick to the old traditional marketing rule about a potential customer only seeing your logo seven times until they have memorized your braces, and social media marketing could help you spread that word in just a few clicks. A daily post across multiple accounts works wonders.
On the opposite side of this, if a customer seeks out your socials and you’re not using them, it looks like your business might be either closed or out of date. Keeping everything up to date is essential in this post-pandemic economy.
The final tip to impress the search engines and stay at the top of rankings is to issue a blog weekly. Write up guides of what your products do, talk about FAQs and myths, and establish yourself as an expert. Then, if you give them good answers, they will provide you with their loyalty.
Not everyone can write blog posts, and that’s just fine, too. You can pay someone to do it for you using a site like PPH. If your time is worth more than the hours it will take to plug away at one yourself; then this is the recommended option.
Get SEO Sorted
Using these three top tips, you can master SEO quickly and efficiently.