‘Keep it simple stupid’ is the way to keep customers happy, study finds
Western Australian researchers say businesses are getting their customers offsides by making things too complicated.
Tag: Consumers
‘Priority reset’ sees more Aussies wanting to buy local products
New study shows how the pandemic has reshaped Australian consumer behaviours, with a bigger emphasis on buying Aussie goods and shopping locally.
Consumer giant to halt excessive photo editing in its adverts
Unilever also says it plans to stop using the word ‘normal’ to describe products as it seeks a ‘more inclusive definition of beauty’.
Company penalised for false claim that product made in Australia
Kimberly-Clark fined $200,000 by Federal Court for misleading consumers about origins of flushable cleansing cloths it sold in Australia.
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