Australia has come out number one on a list of most Instagramable destinations on the world, compiled by Big 7.
Down Under topped the survey, beating out the likes of more exotic locations like the Maldives, Indonesia and South Africa in the social media photo popularity stakes.
The rankings were compiled using the amount of hashtags used on Instagram, survey results of travel publication Big 7’s readers and votes from a panel of travel experts.
“With its golden beaches, hip architecture and natural beauty, it’s clear to see why Oz was such a favourite with both our readers and judges,” the head of Big 7 content, Sarah Clayton-Lea, said.
Australia received an overall score of 89.98% to claim top spot. Next was Hong Kong with 86.99% followed by Canada on 82.84%, Indonesia at 81.10% and South Africa with 80.94%.
Just out of the top 10, the UK came in at 11 with 79.41%. Perhaps most surprisingly, despite its renowned natural ‘Middle Earth’ beauty, New Zealand only managed 75.84% to rank at 45th.
Interestingly, and to show the influencing pulling power of social media, the survey also revealed that some 67% of people visited a new destination after seeing it on Instagram.